Key takeaway: these operators feel like they have a partner who understands them and the problems they’re facing. In every engagement with this brand, they feel like there’s something in it for them—something that helps address a problem. This brand was like a friend who was there when they were needed, not just the friend who shows up when they need something. It requires we leverage advancements in marketing technology to fuel an always-on, solution-oriented approach to engagement. For more details on how you can activate this approach today—including tuning up your target strategy, digital toolbox, and content planning—download our Quick-Start Guide.