Smucker Away From Home Integrated Spreads Campaign
With lower-cost private label brands threatening Smucker’s share of the spreads category in away from home channels, we built a mouthwatering campaign to retain & grow the spreads business.
Retain Smucker’s Share in Spreads Category
Help re-secure Smucker’s share of the spreads category with a campaign that demonstrates brand strength & breadth of offerings.
Demonstrate Brand Strength + Versatility
Simply and effectively communicate how Smucker’s unmatched brand trust and portfolio breadth increase guest delight.
Go the Extra Ounce
Create simple, mouthwatering creative that showcases what one ounce of Smucker’s can do for any dish.
With our in-house studio partners Bon Aperture, we captured nearly 30 unique ways to enjoy breakfast classics with Smucker’s spreads.
Each ad demonstrates the extra ounce of delight Smucker’s brings to any dish by pairing recognizable, trusted portion control cups with completely creative culinary uses.
A simple landing page lets operators know they’ve landed in the right spot, driving them to content that reinforces Smucker’s brand strength, portfolio versatility and limitless possibilities.
A proprietary content download that helps operators see more than 60 ways their guests can add an extra ounce of delight to any meal with Smucker’s spreads.
The Payoff
They saw, they clicked, they Smucker-ed
> 500,000 impressions
> 4,000 landing page visits
Countless satisfied guests who enjoyed Smucker’s
