Hostess Deep Fried Twinkie
To help McCain launch their Hostess Foodservice partnership, we created an integrated touchpoint plan intended to drive excitement and trial of one hot item.
Leverage a classic with innovation.
To help McCain launch their Hostess Foodservice partnership, we created an integrated touchpoint plan intended to drive excitement and trial of one hot item – Deep Fried Twinkies.
Showcase what makes the product hot.
Using paid, owned and earned media, we inspired operators to make Deep Fried Twinkies an even sweeter snack. From free samples to compelling recipe content, we developed an argument as to why Deep Fried Twinkies simply must be on the dessert menu.
Deliver an indulgent take on iconic appeal.
The idea of rethinking a nostalgic treat with new recipe ideas and innovation led to inspiration and mass trial for flavor-seeking operators looking to improve their menu with a creative sweet treat.
The Payoff
We delivered a 41% conversion rate
The campaign generated nearly 5 million impressions and exceeded site traffic goals, delivering over 6,500 qualified visitors in a matter of a few months.
By leveraging a revitalized product with a new twist, we delivered a 41% conversion rate vs. 15% goal and made Deep Fried Twinkies one of the hottest menu items this year.
